About PIMA

Since 1975, PIMA has served the leaders in the affinity and group benefits distribution industry. Today, PIMA connects and serves more than 100 leading companies in our $15+ billion dollar niche of the $60 billion affinity marketplace.

Our Vision

Where Affinity Business Grows

Our Mission

PIMA convenes the leaders in affinity benefits
distribution to:

  • Foster Commerce

  • Cultivate Relationships

  • Engage in Thought Leadership

  • Be a Regulatory Resource & Voice


Our Industry

PIMA Affinity Marketplace Surveys quantified members’ base business at close to $16 billion—of a $60 billion industry. Our member organizations include Agents/Brokers/MGAs/TPAs, Insurance Companies, Non-Insurance Product Providers, and InsurTech, Marketing, Compliance, Consulting companies.


What Members Say About PIMA


Provided courtesy of Genius Avenue Gold Award winner
in PIMA's 40th Anniversary Marketing Methods Competition.

PIMA’s 30th Anniversary Booklet (2004) recounts the origins & growth of our industry niche.