Where Affinity* Business Grows

Since 1975, the Professional Insurance Marketing Association has convened benefits distribution leaders, and their partners, in the affinity segment of the industry.

Today, our community of approximately 120 leading companies serves millions of consumers in our $15+ billion niche of the he $60 billion affinity industry. Join us!

 

consumers with a common understanding based on similar qualities
or characteristics
consumers with a relationship or causal connection, such as being
a member of a group or community of interest

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